What to Expect From Your Favorite Fashion Brands in 2021

As shoppers in 2020, we are demanding more from the fashion brands we have grown to trust. We are often left questioning the broad statements made on a company’s Instagram page about its efforts to diversify or focus on sustainability. And we are certainly quick to click away from a retail site, even with a full cart, if we do not see a wider range of sizes or clothing that speaks to everyone.

This has left us curious about whether fast fashion will survive the pandemic and determined to find labels focused on activism that we feel good supporting. We call this being shoptimistic, and in the name of staying positive and looking forward toward a more democratic industry, we checked in with the brands that have been on our radar for years.

These 10 shopping destinations and designers — Tanya Taylor, Universal Standard, Rebecca Minkoff, UGG, Everlane, Nanushka, Aritzia, Reformation, Good American, and H&M — were able to shed light on their 2021 game plans that consumers will be happy to learn about. Ahead, hear from the creative directors, founders, and heads of sustainability about how they plan to contribute to fashion’s future. You may even learn about some upcoming collections you’re excited to shop — hello, UGG’s first sustainable footwear capsule! — wink, wink.