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Ciara Launches LITA, a Luxury Fashion Brand For Women

By newadmin / Published on Friday, 27 Aug 2021 07:40 AM / No Comments / 46 views

LOS ANGELES, CALIFORNIA - JUNE 27: Ciara attends the BET Awards 2021 at Microsoft Theater on June 27, 2021 in Los Angeles, California. (Photo by Rich Fury/Getty Images,,)

Have you ever wanted to dress like Ciara? Well, you can get one step closer now that the singer is launching her own luxury fashion brand. On August 26, Ciara announced the debut of LITA (aka “Love Is the Answer”), a clothing collection inspired by her own stylish background. “I’ve always had an incredible love for fashion,” Ciara shared on Instagram. “It’s one of the ways I feel I can best express myself!” The brand will be an extension of Ciara and Russell Wilson’s fashion house, The House of LR&C.

Ciara’s connection with fashion started when she was a kid, “from a childhood obsession with my grandmother’s closet in which every item was perfectly tailored to playing dress up in my Mom’s clothes, and sometimes even my Dad’s.” Flash forward a few decades and she has curated clothing that gives back. The products and packaging are sustainably sourced and give back three percent of sales to the Why Not You Foundation, Ciara and Russell Wilson’s nonprofit for disadvantaged youth.

LITA features knits, jackets, pants, dresses, and accessories with a connection to Ciara’s personal closet. “It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style,” she explained. The products are indeed luxury, with the least expensive accessory going for $98 and the priciest jacket going for $898. If you’re looking to add a high-end piece or two to your own collection, shop the entire LITA line exclusively online on the House of LR&C and Nordstrom websites.

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